6 Engagement Marketing Lessons from Successful Video Bloggers
Write up on Featuring 5050 Skatepark co-founder -Ed Pollio.
Share content your audience wants to see. Sometimes, participating in social media means curating content that other publishers produce or creating content that serves your audience—even if it doesn’t directly serve your brand. Ed Pollio is the co-founder of 5050 Skatepark, New York City’s only indoor skatepark. He maintains the park’s YouTube channel,which has become a large part of its marketing. Pollio uses YouTube to share content that speaks to his audience’s lifestyle and gives his audience a greater voice. This includes sharing music videos, content on BMX, skate, and scooter, and interviews of locals and other people supporting the skate park.
Check out the whole story here.
http://blog.marketo.com/2016/04/6-engagement-marketing-lessons-from-successful-video-bloggers.html
